SEO Course

If you are looking to learn about SEO or you want to book an SEO course then you are in the right place. SEO is search engine optimisation which basically means making changes to your website to get it to appear in the search results on Google, Bing, Yahoo and other search engines, but we are basically bothered about Google as this makes up around 90% of all UK searches. Our SEO course will tell you what factors are important in SEO and how you can improve your website to get it ranking (appearing higher in search results) on Google.

SEO Course

If you are looking to learn about SEO or you want to book an SEO course then you are in the right place. SEO is search engine optimisation which basically means making changes to your website to get it to appear in the search results on Google, Bing, Yahoo and other search engines, but we are basically bothered about Google as this makes up around 90% of all UK searches. Our SEO course will tell you what factors are important in SEO and how you can improve your website to get it ranking (appearing higher in search results) on Google.

What is SEO?

SEO is search engine optimisation, which basically means making changes to your website that help it to appear in search results on search engines such as Google. SEO is possibly the most important thing when it comes to getting website visitors as unless they can find you on Google, Bing or Yahoo search, how will they find you? SEO is the most undervalued aspect of new websites and people’s expectations of their website appearing on Google are unrealistic. To get a website to appear on Google search for phrases or words that a lot of people search for is hard and takes time. If you have an unusual website name such as ‘fish chairs and car handles’ then there is a chance your website will appear on search quickly but if it is a phrase that nobody searches, then you won’t attract any visitors to your website anyway.

Mastering SEO takes time, patience and a little bit of guess work, but ultimately Google, Bing and other search engines reward high quality content that people want to read and interact with, so this is the basis for all good SEO practises, quality content! There are also a lot of other things to think about to make sure your website is structured in a way that search engines such as Google value.

How does SEO work?

Search engine optimisation works basically by search engines using robots to ‘crawl’ your website, analysing your content, URL and other features of your website. This data is then fed into the search engines algorithm which ranks each website against these specific criteria to produce the search results you see when you enter searches into Google.

What are the 4 websites at the top of Google search?

The 4 search results you see for many common searches like ‘car insurance’ or ‘estate agents’ are adverts. In order to get into these top 4 spaces you have to pay for every click but you also have to make sure good SEO. So whether you want your website to rank in organic search (results below the adverts) or paid search (the adverts) you have to have good SEO.

What are the different factors that makeup Googles algorithm?
Google, Bing, Yahoo and other search engines keep their algorithms top secret as they don’t want people to try and cheat the system. It is also worth noting that the algorithms work different to each other which can be easily seen in the search results, as Bing has different results to Google, often similar but nearly always different. Although the algorithms may be top secret, through experience, trail and error, you can start to see what factors play an important role. The most important factors for Google ranking and SEO are:

• Domain age
• Quality of content
• URL structure
• Links (links internally and from other websites)
• Domain authority (A quality score for your website, made up of many factors, may of which are on this page)
• Website traffic
• Bounce rate (how many people land on your website and immediately leave)
• Browsing time (how long people stay on your website)
• Content updates
• Page load speed.
• More (there are other factors to consider)
The importance of each area has is unknown and is constantly changing. Not only does the importance of each factor change at the search engine level but it also changes as your domain gets older, therefore it is impossible to put weighting factors against each point above, some are clearly more important than others, but by how much is impossible to know and changes all the time.

Website Ranking

This is the million pound question, for certain search terms it can actually be millions of pounds, for instance, if your website appears top on Google’s organic results for something like toys, books or other goods that people buy, maybe new TV’s, then your website will be worth a lot of money. This naturally means getting to the top of search results for terms that could make a lot of money, is really difficult as big companies spend a lot of time and money doing this and your website isn’t going to beat them anytime soon unless you have a lot of money to spend and tonnes of time to catch them up. So to answer the question, how do I get my website to rank on Google? You first need to think about which search terms you want to rank for and that are relevant to your website. Whilst doing this you have to appreciate you aren’t going to get a website to rank for competitive search phrases anytime soon, it takes time, persistence and a lot of work.
The things to focus on at the start:

• Domain name – make sure you choose a domain name that either matches your brand, or a search term that you want to rank for, so if you are selling second-hand bikes, something like secondhandbikes.co.uk would be good if it has not already been taken. See our guide on selecting a domain name.

• URL Structure –

One way to improve your SEO is to pay for digital marketing to drive people to your website. As website traffic is one of the key ranking factors, this will help to boost your organic ranking as well. As online marketing is more data led than traditional marketing methods and it enables people to calculate things like Cost Per Conversion , more and more people are turning to it. Google and Facebook make up the majority of online marketing spend which is why we will focus on these two in the explanations below.

There are different types of digital marketing that all sit under three main types:
1. Pay per click advertising – (PPC) – This is the most popular form of digital marketing as you know what you are paying for. It works by presenting ads to people either searching Google or using a website, the person then clicks the advert and you get charged per click. There are pro’s and con’s to PPC advertising but it is usually the best place for new websites and businesses to start as you can narrow down your audience and spend your marketing budget targeting key search terms. The different types of PPC campaigns are explained below:

Google PPC marketing: Google PPC is one of the most popular. When people search Google, usually the top 4 results are paid adverts, but you only pay if someone clicks on your ad. Making sure your website has great organic ranking will also mean you pay less for your Google PPC campaigns. Making sure you set up your campaigns properly can save you a lot of money and ensure you are only driving relevant people to your website.

Facebook and Social Media PPC marketing: You can create adverts that appear on peoples Facebook and Twitter feeds as well as on their profile pages. When people click on these ads you can show them all sorts of content from video’s to static ads and you can also direct them to your website.

Intrinsic Website Ads: You can pay to place your adverts on other people’s websites and only pay if people click through to yours. If you have been browsing for a new pair of trainers and then left the site you were on, only to visit another unrelated website and see floating adverts for similar or even the same trainers, well this is a PPC campaign being run by the trainer website to get you to go back and buy their trainers. Google is the largest facilitator of website adverts but there are also other providers such as media net who offer a similar service but charge you less.

2. Pay Per Impression (PPM) – PPM marketing is often undertaken when trying to improve brand awareness. It tends to be cheaper than PPC campaigns but it is harder for smaller companies to see a return on investment as it isn’t as targeted. PPM campaigns can be run through the likes of Facebook and Google like a PPC campaign but it is more difficult to manage the campaigns on a small scale and really target your audience.

3. Affiliate Marketing – This is not that common but can be very useful for some businesses. This is where you can advertise your service on other websites and you only pay when someone clicks through to your website and makes a purchase. The fee you pay is based on the agreement in place. Companies such as Uswitch and Amazon amongst many others, run affiliate programmes like this. It is not as common for smaller businesses to be able to set things up like this as it isn’t that lucrative on a small scale.

Things to be careful of with online marketing:
• How much you spend – making sure you don’t over spend by ensuring you set up your digital marketing campaigns correctly. For instance, with Google Ads the Google advisers who are very helpful, will encourage you to widen your Keywords as this will give you more data and enable you to improve your adverts over a longer period of time. However, this approach will inevitably mean you spend a lot of money in a short space of time to try and speed up your adverts, but as a result you will pay for a lot of Irrelevant Clicks . To reduce the risk of irrelevant clicks and a high ad spend, Kids Coding Class advises a different approach where you start off slow and slowly expand your keywords to ensure that every click you get is relevant to the products or services you are selling. Over time you will learn how the Google Ads system works and your cost per conversion will be lower.

• Using digital marketing companies – Paying a company to do your digital marketing is fine but unless you learn this yourself you will always be reliant on them which means you will always pay more for your online marketing and not necessarily get the best for your website and business. At Kids Coding Class we will teach you how to set up your Google Ads and Facebook campaigns and how to effectively manage them so you aren’t reliant on digital marketing companies.

• Your expectations – To begin with digital marketing doesn’t pay back very well, as the systems are set up to learn from the ads you serve to people and how those people interact with the ads, so naturally digital marketing gets more cost effective over time. Your first £1000 spend will be your worst in most cases.

What is SEO?

SEO is search engine optimisation, which basically means making changes to your website that help it to appear in search results on search engines such as Google. SEO is possibly the most important thing when it comes to getting website visitors as unless they can find you on Google, Bing or Yahoo search, how will they find you? SEO is the most undervalued aspect of new websites and people’s expectations of their website appearing on Google are unrealistic. To get a website to appear on Google search for phrases or words that a lot of people search for is hard and takes time. If you have an unusual website name such as ‘fish chairs and car handles’ then there is a chance your website will appear on search quickly but if it is a phrase that nobody searches, then you won’t attract any visitors to your website anyway.

Mastering SEO takes time, patience and a little bit of guess work, but ultimately Google, Bing and other search engines reward high quality content that people want to read and interact with, so this is the basis for all good SEO practises, quality content! There are also a lot of other things to think about to make sure your website is structured in a way that search engines such as Google value.

How does SEO work?

Search engine optimisation works basically by search engines using robots to ‘crawl’ your website, analysing your content, URL and other features of your website. This data is then fed into the search engines algorithm which ranks each website against these specific criteria to produce the search results you see when you enter searches into Google.

What are the 4 websites at the top of Google search?

The 4 search results you see for many common searches like ‘car insurance’ or ‘estate agents’ are adverts. In order to get into these top 4 spaces you have to pay for every click but you also have to make sure good SEO. So whether you want your website to rank in organic search (results below the adverts) or paid search (the adverts) you have to have good SEO.

What are the different factors that makeup Googles algorithm?
Google, Bing, Yahoo and other search engines keep their algorithms top secret as they don’t want people to try and cheat the system. It is also worth noting that the algorithms work different to each other which can be easily seen in the search results, as Bing has different results to Google, often similar but nearly always different. Although the algorithms may be top secret, through experience, trail and error, you can start to see what factors play an important role. The most important factors for Google ranking and SEO are:

• Domain age
• Quality of content
• URL structure
• Links (links internally and from other websites)
• Domain authority (A quality score for your website, made up of many factors, may of which are on this page)
• Website traffic
• Bounce rate (how many people land on your website and immediately leave)
• Browsing time (how long people stay on your website)
• Content updates
• Page load speed.
• More (there are other factors to consider)

The importance of each area has is unknown and is constantly changing. Not only does the importance of each factor change at the search engine level but it also changes as your domain gets older, therefore it is impossible to put weighting factors against each point above, some are clearly more important than others, but by how much is impossible to know and changes all the time.

Website Ranking

This is the million pound question, for certain search terms it can actually be millions of pounds, for instance, if your website appears top on Google’s organic results for something like toys, books or other goods that people buy, maybe new TV’s, then your website will be worth a lot of money. This naturally means getting to the top of search results for terms that could make a lot of money, is really difficult as big companies spend a lot of time and money doing this and your website isn’t going to beat them anytime soon unless you have a lot of money to spend and tonnes of time to catch them up. So to answer the question, how do I get my website to rank on Google? You first need to think about which search terms you want to rank for and that are relevant to your website. Whilst doing this you have to appreciate you aren’t going to get a website to rank for competitive search phrases anytime soon, it takes time, persistence and a lot of work.
The things to focus on at the start:

• Domain name – make sure you choose a domain name that either matches your brand, or a search term that you want to rank for, so if you are selling second-hand bikes, something like secondhandbikes.co.uk would be good if it has not already been taken. See our guide on selecting a domain name.

• URL Structure –

Paid Ads and Digital Marketing:

One way to improve your SEO is to pay for digital marketing to drive people to your website. As website traffic is one of the key ranking factors, this will help to boost your organic ranking as well. As online marketing is more data led than traditional marketing methods and it enables people to calculate things like cost per conversion (the amount you spend to convert a customer to a paid product or service), more and more people are turning to it. Google and Facebook make up the majority of online marketing spend which is why we will focus on these two in the explanations below.

There are different types of digital marketing that all sit under three main types:
1. Pay per click advertising – (PPC) – This is the most popular form of digital marketing as you know what you are paying for. It works by presenting ads to people either searching Google or using a website, the person then clicks the advert and you get charged per click. There are pro’s and con’s to PPC advertising but it is usually the best place for new websites and businesses to start as you can narrow down your audience and spend your marketing budget targeting key search terms. The different types of PPC campaigns are explained below:

Google PPC marketing: Google PPC is one of the most popular. When people search Google, usually the top 4 results are paid adverts, but you only pay if someone clicks on your ad. Making sure your website has great organic ranking will also mean you pay less for your Google PPC campaigns. Making sure you set up your campaigns properly can save you a lot of money and ensure you are only driving relevant people to your website.

Facebook and Social Media PPC marketing: You can create adverts that appear on peoples Facebook and Twitter feeds as well as on their profile pages. When people click on these ads you can show them all sorts of content from video’s to static ads and you can also direct them to your website.

Intrinsic Website Ads: You can pay to place your adverts on other people’s websites and only pay if people click through to yours. If you have been browsing for a new pair of trainers and then left the site you were on, only to visit another unrelated website and see floating adverts for similar or even the same trainers, well this is a PPC campaign being run by the trainer website to get you to go back and buy their trainers. Google is the largest facilitator of website adverts but there are also other providers such as media net who offer a similar service but charge you less.

2. Pay Per Impression (PPM) – PPM marketing is often undertaken when trying to improve brand awareness. It tends to be cheaper than PPC campaigns but it is harder for smaller companies to see a return on investment as it isn’t as targeted. PPM campaigns can be run through the likes of Facebook and Google like a PPC campaign but it is more difficult to manage the campaigns on a small scale and really target your audience.

3. Affiliate Marketing – This is not that common but can be very useful for some businesses. This is where you can advertise your service on other websites and you only pay when someone clicks through to your website and makes a purchase. The fee you pay is based on the agreement in place. Companies such as Uswitch and Amazon amongst many others, run affiliate programmes like this. It is not as common for smaller businesses to be able to set things up like this as it isn’t that lucrative on a small scale.

Things to be careful of with online marketing:
• How much you spend – making sure you don’t over spend by ensuring you set up your digital marketing campaigns correctly. For instance, with Google Ads the Google advisers who are very helpful, will encourage you to widen your keywords (the words you select to target for paid searches) as this will give you more data and enable you to improve your adverts over a longer period of time. However, this approach will inevitably mean you spend a lot of money in a short space of time to try and speed up your adverts, but as a result you will pay for a lot of irrelevant clicks (means your ads are showing for searches that are very unlikely to result in a sale). To reduce the risk of irrelevant clicks and a high ad spend, Kids Coding Class advises a different approach where you start off slow and slowly expand your keywords to ensure that every click you get is relevant to the products or services you are selling. Over time you will learn how the Google Ads system works and your cost per conversion will be lower.

• Using digital marketing companies – Paying a company to do your digital marketing is fine but unless you learn this yourself you will always be reliant on them which means you will always pay more for your online marketing and not necessarily get the best for your website and business. At Kids Coding Class we will teach you how to set up your Google Ads and Facebook campaigns and how to effectively manage them so you aren’t reliant on digital marketing companies.

• Your expectations – To begin with digital marketing doesn’t pay back very well, as the systems are set up to learn from the ads you serve to people and how those people interact with the ads, so naturally digital marketing gets more cost effective over time. Your first £1000 spend will be your worst in most cases.

What is SEO?

SEO is search engine optimisation, which basically means making changes to your website that help it to appear in search results on search engines such as Google. SEO is possibly the most important thing when it comes to getting website visitors as unless they can find you on Google, Bing or Yahoo search, how will they find you? SEO is the most undervalued aspect of new websites and people’s expectations of their website appearing on Google are unrealistic. To get a website to appear on Google search for phrases or words that a lot of people search for is hard and takes time. If you have an unusual website name such as ‘fish chairs and car handles’ then there is a chance your website will appear on search quickly but if it is a phrase that nobody searches, then you won’t attract any visitors to your website anyway.

Mastering SEO takes time, patience and a little bit of guess work, but ultimately Google, Bing and other search engines reward high quality content that people want to read and interact with, so this is the basis for all good SEO practises, quality content! There are also a lot of other things to think about to make sure your website is structured in a way that search engines such as Google value.

How does SEO work?

Search engine optimisation works basically by search engines using robots to ‘crawl’ your website, analysing your content, URL and other features of your website. This data is then fed into the search engines algorithm which ranks each website against these specific criteria to produce the search results you see when you enter searches into Google.

What are the 4 websites at the top of Google search?

The 4 search results you see for many common searches like ‘car insurance’ or ‘estate agents’ are adverts. In order to get into these top 4 spaces you have to pay for every click but you also have to make sure good SEO. So whether you want your website to rank in organic search (results below the adverts) or paid search (the adverts) you have to have good SEO.

What are the different factors that makeup Googles algorithm?
Google, Bing, Yahoo and other search engines keep their algorithms top secret as they don’t want people to try and cheat the system. It is also worth noting that the algorithms work different to each other which can be easily seen in the search results, as Bing has different results to Google, often similar but nearly always different. Although the algorithms may be top secret, through experience, trail and error, you can start to see what factors play an important role. The most important factors for Google ranking and SEO are:

• Domain age
• Quality of content
• URL structure
• Links (links internally and from other websites)
• Domain authority (A quality score for your website, made up of many factors, may of which are on this page)
• Website traffic
• Bounce rate (how many people land on your website and immediately leave)
• Browsing time (how long people stay on your website)
• Content updates
• Page load speed.
• More (there are other factors to consider)

The importance of each area has is unknown and is constantly changing. Not only does the importance of each factor change at the search engine level but it also changes as your domain gets older, therefore it is impossible to put weighting factors against each point above, some are clearly more important than others, but by how much is impossible to know and changes all the time.

Website Ranking

This is the million pound question, for certain search terms it can actually be millions of pounds, for instance, if your website appears top on Google’s organic results for something like toys, books or other goods that people buy, maybe new TV’s, then your website will be worth a lot of money. This naturally means getting to the top of search results for terms that could make a lot of money, is really difficult as big companies spend a lot of time and money doing this and your website isn’t going to beat them anytime soon unless you have a lot of money to spend and tonnes of time to catch them up. So to answer the question, how do I get my website to rank on Google? You first need to think about which search terms you want to rank for and that are relevant to your website. Whilst doing this you have to appreciate you aren’t going to get a website to rank for competitive search phrases anytime soon, it takes time, persistence and a lot of work.
The things to focus on at the start:

• Domain name – make sure you choose a domain name that either matches your brand, or a search term that you want to rank for, so if you are selling second-hand bikes, something like secondhandbikes.co.uk would be good if it has not already been taken. See our guide on selecting a domain name.

• URL Structure –

Paid Ads and Digital Marketing:

One way to improve your SEO is to pay for digital marketing to drive people to your website. As website traffic is one of the key ranking factors, this will help to boost your organic ranking as well. As online marketing is more data led than traditional marketing methods and it enables people to calculate things like cost per conversion (the amount you spend to convert a customer to a paid product or service), more and more people are turning to it. Google and Facebook make up the majority of online marketing spend which is why we will focus on these two in the explanations below.

There are different types of digital marketing that all sit under three main types:
1. Pay per click advertising – (PPC) – This is the most popular form of digital marketing as you know what you are paying for. It works by presenting ads to people either searching Google or using a website, the person then clicks the advert and you get charged per click. There are pro’s and con’s to PPC advertising but it is usually the best place for new websites and businesses to start as you can narrow down your audience and spend your marketing budget targeting key search terms. The different types of PPC campaigns are explained below:

Google PPC marketing: Google PPC is one of the most popular. When people search Google, usually the top 4 results are paid adverts, but you only pay if someone clicks on your ad. Making sure your website has great organic ranking will also mean you pay less for your Google PPC campaigns. Making sure you set up your campaigns properly can save you a lot of money and ensure you are only driving relevant people to your website.

Facebook and Social Media PPC marketing: You can create adverts that appear on peoples Facebook and Twitter feeds as well as on their profile pages. When people click on these ads you can show them all sorts of content from video’s to static ads and you can also direct them to your website.

Intrinsic Website Ads: You can pay to place your adverts on other people’s websites and only pay if people click through to yours. If you have been browsing for a new pair of trainers and then left the site you were on, only to visit another unrelated website and see floating adverts for similar or even the same trainers, well this is a PPC campaign being run by the trainer website to get you to go back and buy their trainers. Google is the largest facilitator of website adverts but there are also other providers such as media net who offer a similar service but charge you less.

2. Pay Per Impression (PPM) – PPM marketing is often undertaken when trying to improve brand awareness. It tends to be cheaper than PPC campaigns but it is harder for smaller companies to see a return on investment as it isn’t as targeted. PPM campaigns can be run through the likes of Facebook and Google like a PPC campaign but it is more difficult to manage the campaigns on a small scale and really target your audience.

3. Affiliate Marketing – This is not that common but can be very useful for some businesses. This is where you can advertise your service on other websites and you only pay when someone clicks through to your website and makes a purchase. The fee you pay is based on the agreement in place. Companies such as Uswitch and Amazon amongst many others, run affiliate programmes like this. It is not as common for smaller businesses to be able to set things up like this as it isn’t that lucrative on a small scale.

Things to be careful of with online marketing:
• How much you spend – making sure you don’t over spend by ensuring you set up your digital marketing campaigns correctly. For instance, with Google Ads the Google advisers who are very helpful, will encourage you to widen your keywords (the words you select to target for paid searches) as this will give you more data and enable you to improve your adverts over a longer period of time. However, this approach will inevitably mean you spend a lot of money in a short space of time to try and speed up your adverts, but as a result you will pay for a lot of irrelevant clicks (means your ads are showing for searches that are very unlikely to result in a sale). To reduce the risk of irrelevant clicks and a high ad spend, Kids Coding Class advises a different approach where you start off slow and slowly expand your keywords to ensure that every click you get is relevant to the products or services you are selling. Over time you will learn how the Google Ads system works and your cost per conversion will be lower.

• Using digital marketing companies – Paying a company to do your digital marketing is fine but unless you learn this yourself you will always be reliant on them which means you will always pay more for your online marketing and not necessarily get the best for your website and business. At Kids Coding Class we will teach you how to set up your Google Ads and Facebook campaigns and how to effectively manage them so you aren’t reliant on digital marketing companies.

• Your expectations – To begin with digital marketing doesn’t pay back very well, as the systems are set up to learn from the ads you serve to people and how those people interact with the ads, so naturally digital marketing gets more cost effective over time. Your first £1000 spend will be your worst in most cases.

SEO Course

If you want personalised advice on SEO for your website or you are looking for an SEO course then get in touch today. We have worked with many large websites, with some getting as many as 5 million visitors a year. Our team of SEO experts will be able to look through your site and provide a personalised report on what you need to do and what difference this should make. Get in touch today for a personalised SEO quote.

SEO Course

If you want personalised advice on SEO for your website or you are looking for an SEO course then get in touch today. We have worked with many large websites, with some getting as many as 5 million visitors a year. Our team of SEO experts will be able to look through your site and provide a personalised report on what you need to do and what difference this should make. Get in touch today for a personalised SEO quote.

SEO Course

If you want personalised advice on SEO for your website or you are looking for an SEO course then get in touch today. We have worked with many large websites, with some getting as many as 5 million visitors a year. Our team of SEO experts will be able to look through your site and provide a personalised report on what you need to do and what difference this should make. Get in touch today for a personalised SEO quote.